Ahora puedo

Responsive landing page dedicated to promote the services of coaching, meditation, personal development for a particular person.

  • 🎨Role: Product Design (UX/UI)
  • 🛠 Tools: Figma, Framer, Adobe Illustrator, Adobe Photoshop.

*Note: Worked done with Thomas Arismendi

The challenge

Design a landing page that contains a contact form and allows to give visibility to the personalized coaching, personal development and meditation courses conducted by Karina Casas. Keeping the essence of "Ahora puedo" (Now I can).

Designing process

    At this stage we investigated the types of users who access this type of content through their social networks along with the information provided by Karina. She also consulted with Karina to understand her goal to convey through design and writing.

The aesthetic was defined through the realization of a moodboard to determine colors, fonts and style of images and illustrations. Additionally, a user person was performed who aims to lower stress levels and have more time for him/her. Her biggest frustrations are the very repetitive routine and she does not find times in the day to give herself a rest and care.

At this stage, the hierarchy of information within the web was defined, adding all the most relevant information for the user to capture their attention and thus contact. The first step was to make sketches and wireframes that were constantly evaluated by the client. Once approved, the mockups were designed.

Mockups

Result

The final design proposes a visual experience in line with the image that the customer wants to convey of his company. It allows users to have the most relevant information available and a direct contact access via form, networks or telephone number. The focus is on information prioritization and intuitive navigation to reach as many users as possible.

What I learned

This project allowed me to understand the great importance of active communication with a client and above all listening to understand what he wants to transmit in order to find a balance between his requests and the user, so that the latter can easily access and understand the purpose of the website.